System for Sales - Local Marketing

Sales for your business

How to Do Content Marketing for E-Commerce

by Leave a Comment

How to Do Content Marketing for E-Commerce

It doesn’t really matter what you sell on your e-commerce site, you should market your business with content. The reason being that engaging and unique content would help create trust among your audience, build your brand, and keep your consumers informed about your latest products.

Moreover, how will you hope to rank in Google if your site is not demonstrably different? You won’t, plain and simple.

The answer is content marketing for your e-commerce site. This is the best way you can build trust, engage with prospective customers, and help your e-commerce build your brand to outpace your competition.

Several Ways to Tackle Content Marketing for E-commerce

Use videos – How-To Videos are one of the best ways to hook your visitors on to your content. This is one of the most effective ways of providing effective content marketing for your ecommerce sites. For instance, if you are selling a niche product on your e-commerce site, you can include videos on how to use/operate the product. This helps attract more visitors and convert them to buyers for your e-commerce site.

Create unique descriptions – Create unique textual content for your e-commerce pages. This will jump you ahead of the many folks who copy and paste product descriptions and give you a better chance to rank in the search results. In addition, you have the ability to communicate in a way that is more sales-oriented than a typical e-commerce description.

Show ’em! – An e-commerce site needs to give visitors a clear picture of just how their products look and operate. Using original, descriptive images is important to attract the greatest number of visitors to your site. Get your camera and try to get some impressive images of your products. Include these images with your content so they can improve the effectiveness of the content.

Employ social proof – Nobody likes to be the first one to buy a new product, taste that different food, or try that new cafe. These days people are using social networks more and more to help them make their buying decisions. Do your part by including as much social proof as you can come up with on your pages. His helps build trust and can be the reason they buy!

Making your e-commerce site stand above the rest by providing engaging and unique content to your visitor is your job. Do this well and you can expect much better results from your e-commerce sites.

See How to Leverage Your Email Lists into Greater Blog Traffic

by Leave a Comment

See How to Leverage Your Email Lists into Greater Blog Traffic

It’s on everyone’s mind: how to get more visitors to your blog. You might be creating awesome content there that no one’s seeing, and losing money (and your mind) in the process.

With many choices for delivering visitors to your pages, it’s very easy to skip what is probably the best way available: improving the size and scope of your email subscriber list.

Let’s take a look at some of the ways you can grow your list of email subscribers, and leverage that for more traffic to your blog.

The mechanics of building a larger subscriber base

There are basics to making sure you’re doing the best job you can collecting new emails. Here are just a few…

  • Put opt-in forms on all your pages
  • Try using an exit popup
  • Entice subscribers onto your list with a lead magnet
  • Run a paid ad campaign to your opt-in pages or lead magnet
  • Hold a webinar and ad the signups to your list
  • Make videos leading to your offers and lead magnets

Use the methods you are most familiar with and get started! Running paid ads and videos will give you the fastest results. Make list building a lifetime-of-your-business priority.

How to leverage your list to your blog

The first and definitely the easiest way to use your list to get more traffic to your blog is by sending them a simple email. This email needs only a few things: a captivating subject line, a few lines or highlights of your post, and several inks that take them directly there.

This presupposes that you’re creating great content that needs to be seen. Even though it can take some time to build up enough critical mass to make this look like the tsunami of traffic it can be, you have to start somewhere.

Use images, videos, and outright bribes if needed to get the click through to your blog. Enable social media buttons and actively encourage sharing and forwarding.

Not only will you get the benefit of additional traffic over time, you will also find that suddenly a lot more of your posts are ranking organically, because of the traffic, social signals and incoming links.

To me that sounds pretty good, how about you?

5 Helpful Tips for Increasing Engagement on your Facebook Business Page

by Leave a Comment

5 Helpful Tips for Increasing Engagement on your Facebook Business Page

These days it’s not enough just to have a Facebook business page: you need to have a vibrant, memorable, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you going to get this done? Doesn’t your business already swallow every free second of time from your day as it is?

Let’s have a look at 5 of the best practices for setting up engagement on your Facebook business page.

5 Easy tips to make your Facebook page more engaging

Use memorable visuals – From your cover photo to the imagery you use in posts, work to employ original, imminently shareable choices. Endeavor to make every image one you would share yourself.

Place a call to action on your cover image – This is a somewhat new one, and for the right offer or purpose, it works exceptionally well. Above all make it relevant and on topic, and you’ll find you are rewarded with more actions and engagement.

Optimize your page descriptions and About sections – This is your chance to tell the world about yourself and your company. Don’t waste it! Make sure you include links to your other web properties, along with giving a clear picture of who you are and what you’re about.

Publish often – If you don’t care enough to come around often, neither will other people. You should always be publishing often and cross promoting with other social channels. Think about using paid ads on posts that get interest; as this can increase your fans exponentially.

Engage with the people – Nothing says you care like talking directly to the people who comment, question or otherwise connect with you. Your behavior here determines the success of your social media initiative. Directly asking for comments, shares or other actions have a long track record of success.

Doing these simple tasks can pave the way for an engaging page that will keep visitors returning time and again to see what else you have to share.

Don’t be scared to be a little edgy, and not so PC!

Right now we are offering free consulting. While Andrew could charge premium prices in the thousands of dollars, he is willing to work with you and figure out what is going to be the most effective way to transform your marketing. The consulting will be free of charge, and he will not pressure you at all. You can simply use what he teaches on your own, hire us, or hire someone else. He will give you ways to really increase business that won’t even cost you necessarily.  Of course if you are willing to invest money in marketing, he will show you the best and most effective ways to get a solid return on your investment.

Call Andrew today at 918-280-8703

or email Andrew@marketingintulsa.com

Additionally, you can check out his blog by clicking here.

Connect with his Facebook page and other social media by going to the homepage of this website and clicking on the social media icons.

If you would like a complimentary copy of Andrew’s book see below.
<script src=”http://forms.listwire.com/0/207/207292/105063.js” type=”text/javascript”></script>

 

Awesome Social Media Tips for Beginners

by Leave a Comment

15 Awesome Social Media Tips for Beginners

If you’re new to social media marketing, it can be a little bit overwhelming. Instead of allowing yourself to feel overwhelmed, you should take note of the 15 social media tips here and use them to your advantage.

15 Great Social Media Tips

1. Use images in your posts – This is a great way to keep people interested in what you have to offer.

2. Post regularly – Logging in and posting every once in a while is not going to cut it.

3. Respond – Take the time to reply to all of the comments you receive from others. This will help you connect with your target audience.

4. Avoid overselling – Don’t try too hard to sell your products and services. People don’t like pushy salespeople.

5. Be careful when using hashtags – While you should use them to increase user engagement, using too many can be detrimental.

6. Stay on point – Always keep things relevant. Going too far off topic will reduce user interest.

7. Avoid confrontation – Don’t respond negatively to bad feedback. Respond and stay professional, and keep your head above the fray.

8. Brevity is key – Try not to post overly long messages. People will get bored with you by the time they reach the end.

9. Be active in comments – Always allow users to comment and show up to engage there. Disabling them signals that you don’t care what users have to say.

10. Use tools – Scheduling posts with tools can help you manage your posting more effectively, especially if you need to be absent. Think Hootsuite, Buffer and a few others.

11. Post videos – People love them and it makes your content more shareable.

12. Focus on a few channels – Whether it is Facebook, Twitter, LinkedIn, Google+ or Pinterest, pick a few and be active. While it can be a full time job to do most of them effectively, do the ones you’ve committed to with gusto.

13. Mix it up – Post diverse types of content so as to keep things interesting. Post, videos, memes, product reviews, testimonials and more.

14. Be generous – Offer exclusive deals to your audience and encourage them to share with friends. This is one the best uses of social media.

15. Keep it light – Don’t forget this can be fun! Don’t be scared to be a little edgy, and not so PC!

HAVE A BUSINESS IDEA? DON’T START IT UNTIL YOU’VE ANSWERED THESE TWELVE CRITICAL QUESTIONS!

by 1 Comment

business idea

This is an article Mike Cooch wrote for Entrepreneur.com.
I’m just like most other entrepreneurs I know – I have at least three new business ideas before I get out of bed in the morning. And the ideas just keep coming throughout the day.
Thankfully, after years of trial and error as an entrepreneur, I’ve learned to evaluate my new ideas carefully to determine if they are actually an opportunity, instead of just an idea.
Even more importantly, I’ve learned to evaluate if it’s a good opportunity for me and the lifestyle I want to create for myself.
I do that evaluation by asking twelve questions that I’ve found are critical to determining if a business is right for me. If I have more than a few ‘No’ responses, I can immediately cross the idea off of my list and forget about it. If it’s all ‘Yes’ responses, I know I have an idea with real potential.
Here’s the list of questions, with some of my thoughts explaining why each is important to me:
Will this business support the lifestyle I want (income, ability to travel, flexible work time, etc.)? I work to live, not live to work. I also love to travel and have flexibility in terms of when I get my work done. That immediately disqualifies many businesses.
Is there proven demand for the product I am going to sell? Creating demand is hard, slow and expensive. I’d rather capture my share of already existing demand.
Is there a clear value proposition that will make my product unique in the marketplace? Business is no fun if I don’t have some sort of competitive edge.
Is there a very clear way to market and sell my product or service through existing channels? Leveraging existing sales channels is the fastest and easiest way I’ve found to get a business off the ground profitably.
Can I leverage online marketing and social media to grow this business? These are two of the most powerful business-building forces of our time; I want to be sure to take advantage of them.
Will this business have gross margins of at least 50% and/or net margins of at least 20%? At the end of the day, a business has to make money.
Can this business become a sellable asset? The big win often comes from being able to sell and exit your business when you are ready, but not all businesses are easy to sell.
Can I automate the majority of the operations of the business? I try to take advantage of as much automation as possible to reduce the overhead of operating a business.
Can I easily find someone to successfully run the business for me? Eventually, I’ll likely want someone to run the business for me. Is this a business that can easily be handed over to someone else, or does it require my specific knowledge and talents?
Is this a business that I’ll find fun and interesting to run today? Yes, life insurance is very profitable, but it’s not fun. Profit is not enough; I want to be in businesses that I actually enjoy.
Is this a business that other people will find fun and interesting? I’ve found that it’s much more enjoyable to be in a business that other people think is fun and interesting.
Is this something I’ll still be willing to run seven years from now? The reality is that most businesses don’t grow as quickly or as profitably as I’d like. If I am still running this seven years from now, will I still find it enjoyable?
Use these twelve questions to evaluate your business ideas. You should be able to answer ‘Yes’ to the far majority of the questions.
If not, drop the idea and be thankful that you didn’t invest your time and energy into something that ultimately wouldn’t fulfill your entrepreneurial dreams.
Now, go build something!
Mike
Thinking of starting a business? Already have one, but haven’t created the lifestyle you’re looking for? Download our free guide to creating a business that gives you the freedom to decide where, when and who you work with:

Contact

Need assistance with anything?

Questions?

Let us know.

andrew@marketingintulsa.com
Top